Category: Digital Marketing

  So what are the key takeaways, and how do you kind of put this into practice and get going…

How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new…

Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to…

These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately,…

Next up, we have images, and here, a few different things are happening on the search results. We might see…

AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using…

So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is…

Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue…

It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in…

So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify…

You’re hearing it everywhere these days that your local business has got to have video to keep up with the…

Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s…

2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in…

Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis: Business Type Project Website…

If the community you serve has a local forum, now is the time to become a regular participant there. An…

So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested…

Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult,…

The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them…

The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers…

And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this…

This means your potential customers will often enter your site through your About page. Is it making a good first…

To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach…

Similarly, Moz has made a name in the SEO space as a thought leader by creating comprehensive SEO resources and…

In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to…

Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a…

Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it…

To submit a pitch, fill out the community speaker submission form. Only submit one talk! We want the one you’re…

Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism…

So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an…

I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is…

1. Choose the right story To be successful in using a PR approach to SEO, we have to change our…

Understanding that retention strategies are unique to each individual is the key to keeping your team intact. Tailor management to…

Key to the About Page Mockup 1. A <H1> tag that immediately addresses the customer Most of the About pages…

And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not…

This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a…

You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for…

1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a…

Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I…

Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always…

Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical…

Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or…

When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website…

Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split…

Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with…

Speakers and content Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the…

In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been…

Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data,…

By Tom Capper | March 29, 2023 Before we’d heard of SGEs, Google’s main entrant in the AI arms race…

With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google…

Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries…

When we think about the video platform, I would highly recommend that you use YouTube. A lot of people ask…

Step 2: Write prompt Before this step, ensure you have validated the possibility of the idea as described before. Once…

To perform this analysis, you will need a sample of keywords to work with. Keep in mind that to fill…

Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals…

My follow-up: “Hey {firstName}, I’m just following up in case you never got my email:)” His answer: Hey Lucio! I…

US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be…

Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many…

Thierry Ngutegure, Head of Data Insight at SALT As AI shifts from its experimental stages to more widespread implementation in…

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to…